Learn from the leaders where global vision meets business innovation
About Us
Aristo is set to provide content access to the greatest thought leaders of our time to a wider global audience. We aim to do this by converting thousands of hours of existing lectures and talks as well as domain-specific content – written exclusively for Aristo – to bite-sized, interactive, and very engaging eLearning content. These courses will be accessible to a worldwide audience at a cost lower than that of a daily cup of coffee.
Aristo uses the most cutting-edge technology, in a WCAG 2.0-compliant template, to enhance and add case studies, thought-provoking questions, research tools, as well as links to additional content (both inside and outside of our platform) to create the best eLearning content. This content is made available on-demand through any platform at any time.
Investing time in Aristo also adds a lot of value and credentials to your career or education. Aristo’s certificates are acknowledged for eCredits toward your MBA, DBA, and Ph.D. degrees at 35 highly esteemed global universities (and this number is continually expanding).
Micro-credentials certified by Kotler iBusiness School
Consultants
Iconic Industry-Leading Consultants
Dominique Hanssens
Distinguished Research Professor of Marketing
Hermann Simon
Strategy, Marketing, and Pricing Consultant
Jagdish N. Sheth
Faculty Member of Institute of Business Administration (IBA), University of Dhaka
Abu Yousuf Md. Abdullah
Faculty Member of Institute of Business Administration (IBA), University of Dhaka
Marc Oliver Opresnik
Distinguished Professor of Digital Marketing
David Aaker
Organizational Theorist, Consultant, and Professor Emeritus
Russell Belk
Distinguished Research Professor
Marshall Goldsmith
Renowned American Leadership Coach, Author, and Business Educator
V Kumar
Professor, Thought Leader, Renowned Scholar, and Top Researcher
Luiz Moutinho
Professor of Marketing
Philip Kotler
Author
Syed Asghar Zaidi
Social Policy Analyst and Population Aging Researcher
Pathways
Marketing Strategy
- Delve into the art and science of developing effective marketing plans and tactics to promote products and services.
- Explore different strategies to target and engage customers, including digital marketing techniques and negotiation skills, while recognizing the significance of a comprehensive marketing strategy for business success
Technology and Innovation
- Discover how technology drives innovation and transformation across industries
- Explore how technology serves as an enabler for businesses, from leveraging it to enhance operations and customer experiences, as well as automating retail processes
- Gain insights into managing design and innovation to stay competitive and adapt to the ever-evolving technological landscape
AI and Digitization
- Uncover the impact of artificial intelligence and digitization on businesses and society
- Learn how AI is reshaping marketing practices, including the rise of Green AI that advocates sustainable initiatives
- Comprehend the opportunities and challenges of a digital world while exploring the intricate balance between human-centered approaches and technological advancements
Customer-Centric Marketing
- Focus on understanding and meeting the needs of customers in a highly competitive market
- Explore techniques rooted in neuroscience and AI to better understand consumer behavior and preferences
- Learn how to craft exceptional customer experiences and build trust, which are crucial for fostering long-term customer loyalty and business growth
Branding and Design
- Discover the power of branding and design in conveying compelling brand stories and establishing connections with audiences
- Gain insights into the emotional facets of storytelling and design to create impactful marketing campaigns
- Comprehend how design thinking and positive change can be integrated into branding strategies, fostering enduring impact
Social Media
- Explore the evolving landscape of social media platforms and their influence on marketing strategies
- Acquire insights of the future trends and possibilities within social media marketing
- Draw lessons from success stories and explore effective ways to leverage social media for brand promotion, customer engagement, and sustainability initiatives
Leadership and Change Management
- Cultivate leadership skills to effectively navigate during crisis and change
- Explore the qualities and approaches of successful leaders who motivate through purpose, affection, and humor
- Acquire knowledge of change management strategies to guide teams through transitions and cultivate a culture of adaptability and resilience
Sustainable Marketing
- Explore the growing importance of sustainability in marketing practices
- Understand the importance of integrating sustainability into business strategies and explore sustainable marketing approaches for the 21st century
- Dive deeper into the broader concept of sustainability, moving beyond conventional marketing narratives to drive meaningful and enduring change
Sustainability Development Goals and Sustainability for Maximizing Profit
- Gain insights into how businesses can harmonize with the United Nations’ Sustainable Development Goals (SDGs) while concurrently driving profitability
- Explore strategies to transform sustainability into a business asset, optimize sustainability efforts to boost profit, and create positive social and environmental impacts
DEI (Diversity, Equity, and Inclusion)
- Discover the importance of fostering diversity, equity, and inclusion in the business landscape
- Explore the benefits of embracing DEI principles within organizations and gain insights into creating a more inclusive future
- Gain insights into personal branding and shattering barriers, while recognizing the role of DEI in driving innovation, collaboration, and growth